McQueen x Puma

"During the summer of 2009, SHOWstudio.com invited viewers worldwide to collaborate with Nick Knight, Alexander McQueen and PUMA in a unique competition designed to push the boundaries of filmmaking and fashion imagery creation to the very limit. Capone drew his inspiration from a 17th century Japanese classic, “The Book of Five Rings”, which is a story about a legendary samurai named Miyamoto Musashi and his philosophy about both the battlefield and life. Capone has successfully choreographed his images into an elegant and spell-binding visual medley that orchestrates a symphony of shape-shifting rhythm, fashion, movement and flow. There are five videos in total, each representing an element in the world– earth, wind, fire, water and emptiness– and do check them out here."