"sports and product endorsements/sponsorships are a big business. in this case for spanish tennis ace rafael nadal, it is very big business. nadal signed a deal with watch maker richard mille, and he will be exclusively wearing mille's watches during this year's tournaments. at this week's french open at roland garros, nadal wore the rm027 which was created specially for him.
the tourbillion timepiece weighs less than 30 grams (watch strap included!), and is one of the lightest watches ever produced. the watch will retail for a jaw dropping US$525,000. his opponents better aim away from the watch." via 00o00