Monday, September 27, 2010

Beyonce x Dereon Tattoos

Chanel did it. It's been all over some runways lately, and now Beyonce is in the Temp. Ink scene, with sexy detailed temporary tattoos, available at Sephora!

WWd says,
With a sixties-pinup-girl meets-futuristic-biker-chick theme, Beyoncé and I really wanted to give our Deréon fall 2010 campaign a tough edginess,” said Tina Knowles, Deréon’s founder, creative director and designer. “We decided to invite Temptu to help us create custom body art for her to model with our fashions. The resulting images were so strong that we realized consumers might want to re-create the tattoos themselves.” The tattoos are due on Nov. 1, and are available in both deluxe and basic packages. Designs include Deréon’s signature fleur icon, rocker bolts and chains, jewel baubles and spider designs. All are waterproof and designed to last for two to five days.The basic kits retail for $16 and will be available at Sephora stores in the U.S. and Canada,, and The deluxe edition, $34 and limited to 500 pieces, will be available only on and A waiting list is being taken here. Industry sources estimate the line could do upward of $200,000 at wholesale.”

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